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Imagine aging like a classic car: you want both mileage and smooth rides. Chief Nutrition Officer at Food Scan Genius analyzes five charts on healthy aging consumers, showing 55–64-year-olds lead the market and that half prioritize healthspan over lifespan. For example, a 58-year-old blending supplements, exercise classes, and wearable trackers sees improved vitality and mobility. Explore spending patterns and top wellness habits to refine your approach.

Key points

  • 55–64 age group leads healthy aging market with 35% share
  • 50% of consumers prioritize improving healthspan over extending lifespan
  • Top habits include supplements, exercise, and functional foods with $500 annual food spend

Q&A

  • What distinguishes healthspan from lifespan?
  • How can brands tailor products to the 55–64 demographic?
  • Why is trust in medical professionals critical for wellness marketing?
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Healthspan and longevity: 5 charts explaining the 'healthy aging' consumer